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1. Remember When...Milwaukee had a 'Newspaper Row'? Remember When...Milwaukee had a 'Newspaper Row'? Milwaukee Journal; Newspaper publishing -- Wisconsin -- Milwaukee; Newspaper buildings -- Wisconsin -- Milwaukee; Horse drawn vehicles; Mason Street (Milwaukee, Wis.); Broadway Street (Milwaukee, Wis.); Milwaukee Press Club; Streets -- Wisconsin -- Milwaukee; Quiet House (Milwaukee, Wis.); Roth, Adam During the latter part of the 19th century this scene, looking west from what is now, E. Mason st. and N. Broadway, was part of what was known as " Milwaukee's Newspaper Row." On the corner was Adam Roth's...
2. Remember When...Broadway and Wisconsin looked like this? Remember When...Broadway and Wisconsin looked like this? Broadway Street (Milwaukee, Wis.); Wisconsin Avenue (Milwaukee, Wis.); Streets -- Wisconsin -- Milwaukee; Central business districts -- Wisconsin -- Milwaukee; Tailors -- Wisconsin -- Milwaukee; Clothing trade -- Wisconsin -- Milwaukee; J. G. Lee and Co. (Milwaukee, Wis.); H. M. Benjamin Coal and Coke (Milwaukee, Wis.); Eastman Coal Company (Milwaukee, Wis.); Bon Bon Confectionery Company (Milwaukee, Wis.); Miller and Breitwisch, Photographers (Milwaukee, Wis.); Bailey and Esser Company (Milwaukee, Wis.); Detroit, Grand Haven and Milwaukee Railroad Company Where today the Railway Exchange building stands, a number of small Milwaukee firms did business back in the 1890s. On the corner of what is now W. Wisconsin av. and N. Broadway was John G. Lee and Co.,...
3. Remember When...Johnston hospital was open? Remember When...Johnston hospital was open? Johnston Emergency Hospital (Milwaukee, Wis.); Hospitals -- Wisconsin -- Milwaukee; Third Street (Milwaukee, Wis.); Fourth Street (Milwaukee, Wis.); Sycamore Street (Milwaukee, Wis.); Michigan Street (Milwaukee, Wis.) When Johnston emergency hospital was organized in May, 1888, by members of the Bartlett Clinical club, the old central police station, located on Broadway just north of Mason st. was its first quarters....
4. Remember When...the streetcars passed by NML? Remember When...the streetcars passed by NML? Northwestern Mutual Life Insurance Company -- Buildings; Wisconsin Avenue (Milwaukee, Wis.); Milwaukee Gas Light Company -- Buildings; Electric railroads -- Cars -- Wisconsin -- Milwaukee; Corporations -- Headquarters -- Wisconsin -- Milwaukee; Wisconsin Gas Company -- Buildings; We Energies -- Buildings; Grand Avenue (Milwaukee, Wis.) This photo, taken in 1914, shows a streetcar headed for N. 35th St., then the far West Side, after having just passed Northwestern Mutual Life Insurance Co.'s newly opened headquarters building. The structure,...
5. Remember When...Fox Film Corp. marked its Silver Jubilee Week? Remember When...Fox Film Corp. marked its Silver Jubilee Week? Modjeska Theater (Milwaukee, Wis.); Modjeska Tog Shop (Milwaukee, Wis.); Mitchell Street (Milwaukee, Wis.); Motion picture theaters -- Wisconsin -- Milwaukee; Parades -- Wisconsin -- Milwaukee; Fox Film Corporation; Automobiles Parades! Milwaukeeans have always enjoyed them, whether it was this summer's grand productions or the more modest spectacle of Oct. 13, 1929, pictured here. A long line of decorated automobiles led by...
6. Remember When...building lobbies were as ornate as this? Remember When...building lobbies were as ornate as this? Northwestern Mutual Life Insurance Company -- Buildings; Loyalty Building (Milwaukee, Wis.); Corporations -- Headquarters -- Wisconsin -- Milwaukee; Office buildings -- Wisconsin -- Milwaukee; Staircases; Architecture -- Wisconsin -- Milwaukee; Atriums In his "Heritage Guidebook," architectural historian H. Russell Zimmerman calls the lobby of the formal Northwestern Mutual Insurance Building, now the Loyalty Building, "one of the best preserved and...
7. Remember When...these town houses graced Broadway and Wells st.? Remember When...these town houses graced Broadway and Wells st.? Broadway Street (Milwaukee, Wis.); Wells Street (Milwaukee, Wis.); Streets -- Wisconsin -- Milwaukee; Architecture, Domestic -- Wisconsin -- Milwaukee; Main Street (Milwaukee, Wis.); Oneida Street (Milwaukee, Wis.); Bellangee, John G. Where the new Marshall and Illsley auto bank and parking structure now reaches toward the sky, these town houses, probably some of the first structures of their kind in the city, once stood. Modified Federal...
8. Remember When...the countryside was much closer? Remember When...the countryside was much closer? Sherman Boulevard (Milwaukee, Wis.); Mill Road (Milwaukee, Wis.); Graceland Cemetery (Milwaukee, Wis.); Grace Union Cemetery (Milwaukee, Wis.); Union Cemetery Association (Milwaukee, Wis.); Cemeteries -- Wisconsin -- Milwaukee; Farms -- Wisconsin -- Milwaukee; Steam engines -- Wisconsin -- Milwaukee; Horse-drawn vehicles; Wagons The farmland pictured here is the vicinity of Sherman Blvd. and Mill Rd. as it looked about 1912. Workers were using horsepower and steampower to create roads on the land, which formerly belonged to two...
9. Remember When...it was 'back to school time' at Spencerian? Remember When...it was 'back to school time' at Spencerian? Spencerian Business College (Milwaukee, Wis.); Broadway (Milwaukee, Wis.); Wisconsin Avenue (Milwaukee, Wis.); Miller Block (Milwaukee, Wis.); Business schools -- Wisconsin -- Milwaukee; School buildings -- Wisconsin -- Milwaukee; New York Central Railroad Company Spencerian Business College, noted for the fine business and secretarial training it provided, could boast of having hundreds of successful graduates by the turn of the century, including millionaires...
10. Remember When...the Insurance Building made Milwaukee cosmopolitan? Remember When...the Insurance Building made Milwaukee cosmopolitan? Northwestern Mutual Life Insurance Company -- Buildings; Insurance Building (Milwaukee, Wis.); Free Press Building (Milwaukee, Wis.); Broadway Building (Milwaukee, Wis.); Broadway (Milwaukee, Wis.); Wisconsin Avenue (Milwaukee, Wis.); Office buildings -- Wisconsin -- Milwaukee; Architecture -- Wisconsin -- Milwaukee; London Hat Shop (Milwaukee, Wis.); Minneapolis, St. Paul and Sault Ste. Marie Railway Company From 1870 to 1886, this Victorian Gothic building was the home office of the Northwestern Mutual Life Insurance Co. Known first as the Insurance Building, later the Free Press Building and finally the...
11. Remember When...N. Market St. was lined with homes and stores? Remember When...N. Market St. was lined with homes and stores? Market Street (Milwaukee, Wis.); Julien & Co. (Milwaukee, Wis.); Architecture, Domestic -- Wisconsin -- Milwaukee; Streets -- Wisconsin -- Milwaukee; Cream City Horse Shoes (Milwaukee, Wis.) Today the area above is the home of the MGIC Plaza and the Pabst Brewing Co. offices. But in 1900, N. Market St. between what is now Kilbourn and Highland Avenues looked like this. Wood frame homes shared...
12. Remember When...this was the first home office for Northwestern Mutual Life? Remember When...this was the first home office for Northwestern Mutual Life? Broadway (Milwaukee, Wis.); Wisconsin Avenue (Milwaukee, Wis.); Northwestern Mutual Life Insurance Company -- Buildings; London Hat Shop (Milwaukee, Wis.); Corporations -- Headquarters -- Wisconsin -- Milwaukee; Retail trade -- Wisconsin -- Milwaukee; Stores, Retail -- Wisconsin -- Milwaukee; Hats -- Wisconsin -- Milwaukee Only Milwaukeeans who are 100 or so years old will remember when this building at Broadway St. and Wisconsin Ave. was the home of the Northwestern Mutual Life Insurance Co., but many will recall it as...
13. Remember When...N. 3rd St. sparkled during State Fair? Remember When...N. 3rd St. sparkled during State Fair? Third Street (Milwaukee, Wis.); Schlitz Palm Garden (Milwaukee, Wis.); Davidson Theatre (Milwaukee, Wis.); Street-lighting -- Wisconsin -- Milwaukee; Theaters -- Wisconsin -- Milwaukee; Leo Abraham & Co. (Milwaukee, Wis.); Boston Store (Milwaukee, Wis.); Askin & Marine (Milwaukee, Wis.) The lights of Broadway had competition when Milwaukee decked herself out to celebrate. During State Fair Week in 1906, N. 3rd St. was aglow with special displays of electric lights, welcoming visitors...
14. Remember When...streetcars rolled down Wisconsin Ave.? Remember When...streetcars rolled down Wisconsin Ave.? Wisconsin Avenue (Milwaukee, Wis.); Central business districts -- Wisconsin -- Milwaukee; Schroeder Hotel (Milwaukee, Wis.); Hampel's Book Store (Milwaukee, Wis.); United Coal and Dock Co. (Milwaukee, Wis.); Carpenter Building (Milwaukee, Wis.); Electric railroads -- Cars -- Wisconsin -- Milwaukee; Buildings -- Wisconsin -- Milwaukee; Automobiles; Hilton Hotel (Milwaukee, Wis.); Marc Plaza Hotel (Milwaukee, Wis.) In the early 1940s, buses supplied some transportation but streetcars still ruled Wisconsin Ave. The view looking east from N. 8th St. was different then. Most notable is the dominant height of the Schroeder...
15. Remember When...University School was on Hartford Ave.? Remember When...University School was on Hartford Ave.? Hartford Avenue (Milwaukee, Wis.); University School of Milwaukee (Milwaukee, Wis.); Milwaukee University School -- Buildings; University of Wisconsin-Milwaukee -- Buildings; Schools -- Wisconsin -- Milwaukee; Engelmann Hall (Milwaukee, Wis.); Automobiles Milwaukee University School was founded in 1851 as the Milwaukee Educational Association by wealthy German families who sought more comprehensive educational facilities than were then available to their...
16. Remember When...the Chamber of Commerce had a new building? Remember When...the Chamber of Commerce had a new building? Milwaukee Chamber of Commerce -- Buildings; Mackie Building (Milwaukee, Wis.); Office buildings -- Wisconsin -- Milwaukee; Board of Trade Building (Milwaukee, Wis.); Michigan Street (Milwaukee, Wis.); Broadway Street (Milwaukee, Wis.); Milwaukee Grain and Stock Exchange (Milwaukee, Wis.); Corn Exchange (Milwaukee, Wis.) The history of Milwaukee's Chamber of Commerce goes back to 1858 when the Board of Trade and the Corn Exchange, which had functioned independently, combined into the Chamber of Commerce of the City of...
17. Remember When...St. Mary's clock was handless? Remember When...St. Mary's clock was handless? Old St. Mary's Church (Milwaukee, Wis.); Catholic church buildings -- Wisconsin -- Milwaukee; Church buildings -- Wisconsin -- Milwaukee; Biddle Street (Milwaukee, Wis.); Broadway Street (Milwaukee, Wis.); Kilbourn Avenue (Milwaukee, Wis.); Main Street (Milwaukee, Wis.); Towers -- Wisconsin -- Milwaukee; Clocks and watches -- Wisconsin -- Milwaukee; Schulte, Victor; Crugom, James It's unlikely any readers alive today will remember Old St. Mary's Church when it was new, for the church was started in 1846 - but this is too rare a photo to miss. Taken in 1868, it shows the new tower...
18. Remember When...models picketed to announce that beer was back? Remember When...models picketed to announce that beer was back? Blatz Brewing Company; Breweries -- Wisconsin -- Milwaukee; Brewing industry -- Wisconsin -- Milwaukee; Highland Avenue (Milwaukee, Wis.); Broadway Street (Milwaukee, Wis.); Publicity -- Wisconsin -- Milwaukee These models were not heralding the end of Prohibition as they marched in front of the Blatz Brewing Co. on July 29, 1953, but the return of the brand of beer. Twenty-five young women paraded in front...
19. Remember When...commission row was Milwaukee's marketplace? Remember When...commission row was Milwaukee's marketplace? Broadway Street (Milwaukee, Wis.); Streets -- Wisconsin -- Milwaukee; Horse-drawn vehicles; Markets -- Wisconsin -- Milwaukee Come spring, commission row on N. Broadway may be only a memory since relocation is necessitated by improvement of the street and by the east-west expressway. Already a memory are the horses and wagons...
20. Remember When...the School of Engineering was on Winnebago St.? Remember When...the School of Engineering was on Winnebago St.? Winnebago Street (Milwaukee, Wis.); Milwaukee School of Engineering -- Buildings; Engineering schools -- Wisconsin -- Milwaukee; Universities and colleges -- Wisconsin -- Milwaukee; Engineers -- Wisconsin -- Milwaukee Students came in all sizes to attend the School of Engineering of Milwaukee. All wore a sort of uniform back then - a three piece suit plus hat. This 1907 picture shows a group of engineers-to-be in front...
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